Fieldcraft Studio · Coaching for Craft Founders

Business systems built like your craft — clear, durable, and yours to run.

For founders whose business is built around their work. We help you put real operational structure underneath it — so the work can continue, scale, and not depend on you remembering everything.

Take the Diagnostic → Book a Conversation

§ 01 · The Reading

Your craft is clear. Your business isn't.

You're good at what you do. The business around it is a different problem. Sales pipelines, client onboarding, billing, reporting, the day-to-day operations — these usually get built piecemeal, with whatever tool was handy that quarter. Eventually the patchwork starts to cost more than the work itself: dropped follow-ups, duplicate data entry, hours lost finding things. Most business advice doesn't help because it's written for businesses that look nothing like yours.

§ 02 · The Approach

We build with you, not for you.

Most engagements end with a binder. Ours end with the actual system built — running in your tools, with your data, in your voice. We sit with you while we design it, configure it, and put it into use.

By the end you understand every piece of it, because you helped make it. That's what you own at the end: the structure itself, not a document describing one.

§ 03 · How It Works

Three steps. Same as anything well-made.

Step 01

Pinpoint the leaks.

We start with a diagnostic conversation. The goal is to find where time, money, and attention are actually going — what's working, what's costing more than it should, and what to address first.

Step 02

Map the fix.

We design the operating model on one page — how leads come in, how clients move through, how data is stored, how work gets reviewed and reported. No frameworks for the sake of frameworks; just the structure your business actually needs.

Step 03

Build it together.

We build the system, in your tools. CRM hygiene, sales pipeline, client onboarding, invoicing, the dashboards you'll actually look at, the automations that remove repetitive work. You learn each piece as it's built, so by the end you can run and adjust it yourself.

§ 04 · The Sprint

The Strategic Foundations Sprint

A focused engagement to design and build the operational structure your business is missing. You walk away with:

Positioning and messaging.

Who you serve, what you do for them, and how you describe it consistently across sales and marketing.

A documented sales process.

From first contact to closed engagement, with the tools and templates that make it repeatable.

A working lead-generation rhythm.

Channels, content cadence, and tracking — so client flow stops feeling random.

A clean operational back-end.

CRM hygiene, pipeline tracking, client records, and custom automations connecting the tools you use day-to-day.

A central operations hub.

Your documents, processes, templates, and reference material — organized so you and anyone you bring in can find what they need.

Working dashboards and reporting.

The few numbers that actually matter to your business, surfaced where you'll see them.

Built side-by-side over several weeks · One cohort at a time

§ 05 · Real Wins

Wins from the workshop.

“One session cut through years of chaos — now I'm booked out and calm.”

Jess

Creative Studio Owner

Jess runs an illustration studio. Custom requests and late invoices were eating most of her week. We clarified her offers, built a booking and onboarding flow with automated client communication, and tightened her invoicing process. She's now booked two months ahead with significantly less administrative work.

“Now my workshop runs itself — and I finally sleep at night.”

Robert

Furniture Designer

Robert builds custom furniture. His production workflow was tracked across email threads and a paper notebook, and payments often arrived weeks late. We mapped the production process end-to-end, set up a CRM with order tracking, and automated invoicing and follow-ups. Cash flow steadied, the waitlist held, and his weekends came back.

“I finally trust my own business.”

Ali

Brand Coach & Creator

Ali had an engaged audience but no system to convert it. We clarified her core offer, set up a lead funnel with email automation and tracking, and organized her client onboarding. Three months later, monthly revenue was predictable and she stopped relying on DM conversations to run her business.

§ 06 · About

Eben · San Francisco

A business built by someone still building.

I've spent most of my working life building businesses around skilled, hands-on work — practices, retail, community spaces, services. Each one taught me a piece of the same problem: when the work is the product, the structure underneath it usually gets built last, and badly.

Fieldcraft is the practice I built out of those years. Most engagements run as a small sprint where we design and build the operational structure your business needs, working directly in your tools.

I'm based in San Francisco. Most engagements are remote.

— Eben

§ 07 · Frequently Asked

Questions, then commitments.

Q.01 Is this just another course? +

No. The work is hands-on implementation in your actual business. You finish with working systems, not a binder.

Q.02 Will you do it all for me? +

We build it together. You learn each piece as we go, so by the end you can run, maintain, and adjust the system without us. That's the point.

Q.03 How soon will I see results? +

Most founders feel a shift in the first or second working session. Tangible operational improvements — fewer dropped follow-ups, cleaner data, a working pipeline — usually show up within the first two to four weeks.

Q.04 What do I need to have ready? +

Just your business as it currently is. We start with a diagnostic so we can see what's actually happening before deciding what to address first.

Q.05 What happens after we're done? +

You're running the system yourself. Quarterly check-ins are available if useful, and short tune-up sprints when the business changes shape. Most engagements end cleanly without ongoing dependency.

Q.06 Are you currently working on anything besides Fieldcraft cohorts? +

Yes. I'm also operating a clinical practice in California where these same systems are in active use. The work at Fieldcraft stays hands-on partly because of that — the methods evolve from current use, not past experience.

Get in touch

Ready to get clear?

Start with a free 30-minute conversation. We'll look at where you are, name the most expensive problem, and tell you honestly whether the sprint is the right next step.

Book a Conversation → Take the Diagnostic

No deck · No pitch · 30 minutes · Free